If you want to generate more leads and enquiries, you need a lead magnet that truly resonates with your audience. One powerful way to achieve this is by using a prompt (for ChatGPT, Gemini, Claude, Canva Magic Write, or your preferred AI tool) that’s designed to uncover the emotional desires of your audience. Here’s how to use an effective prompt, refine it, and tailor the tone and language for your target market to create the best possible results.
Let’s walk through this step-by-step so you can learn how to apply this prompt to your business and attract more qualified leads.
The Power of a Good Lead Magnet Prompt
Using the right prompt helps you unlock creative, customer-focused ideas that align with your audience’s deeper motivations. Here’s the base prompt we’ll explore:
“I run a [insert your business type] business, and my audience often struggles with [insert their main pain point or what keeps them up at night]. I want to create a lead magnet that focuses on what they really want (not what they need), like [insert deep desires, e.g., reducing stress, saving time, achieving personal growth, or finding balance]. This lead magnet should help them achieve these desires, without directly promoting my services. Can you suggest creative, aspirational, or unconventional lead magnet ideas that engage their emotions and deeper motivations?”
This prompt helps you focus on the wants of your target audience, tapping into their emotional triggers rather than just addressing surface-level needs.
Step 1: Apply the Prompt to Your Business
Let’s put the prompt into action with a few examples across different industries:
- Business Type: Fitness Coach
Pain Point: Lack of motivation and consistency
Desires: More energy, body confidence, and better mental well-being
Example Prompt:
“I run a fitness coaching business, and my audience often struggles with staying motivated and consistent. I want to create a lead magnet that focuses on what they really want—like feeling energetic, improving confidence, and gaining mental clarity. This lead magnet should help them achieve these outcomes, without directly promoting my services. Can you suggest creative or aspirational ideas that engage their emotions and motivations?” - Business Type: Accountant
Pain Point: Clients feel overwhelmed at tax time
Desires: Peace of mind and financial clarity
Example Prompt:
“I run an accounting business, and my audience often struggles with anxiety at tax deadlines. I want to create a lead magnet that focuses on what they really want—such as peace of mind and financial clarity. This lead magnet should help them feel more in control, without directly promoting my services. Can you suggest creative or unconventional lead magnet ideas that engage their emotions?”
Step 2: Refine the Prompt for Specific Results
To maximise the effectiveness of your lead magnet, you can refine the prompt further. Here are a few ways to tweak it for better results:
- Adjust Tone for Your Target Market:
Think about how your audience communicates. Are they casual and conversational, or do they prefer professional and formal language? Adjusting the tone in your prompt will yield ideas that resonate more deeply with your audience. Example:- Casual tone: “How can I create a fun, engaging lead magnet that my clients would love to use?”
- Professional tone: “Can you recommend effective lead magnet ideas that align with my clients’ professional goals and priorities?”
- Add Specificity for Clarity:
The clearer your prompt, the more tailored your lead magnet suggestions will be. Adding details about your audience and their preferences can help refine your results. Example:- Original: “I run a fitness coaching business.”
- Refined: “I run a fitness coaching business for busy parents who want more energy and time to focus on their health.”
- Include Emotional Keywords:
Use emotionally charged words like “freedom,” “balance,” or “confidence” to guide the tone of your lead magnet ideas toward emotional benefits. Example:- “I want a lead magnet that makes my audience feel empowered and ready to take control of their financial future.”
Step 3: Examples of Refined Prompts to Inspire You
Here are a few examples of refined prompts to help you see how minor adjustments can lead to better results:
- For a Business Coach:
“I run a business coaching service, and my clients often feel stuck and unsure about their next steps. I want to create a lead magnet that focuses on what they want—clarity, confidence, and a sense of progress. Can you suggest aspirational ideas that engage their emotions and encourage action?” - For a VA Agency:
“I run a virtual assistant business, and my audience struggles to manage their workload and find work-life balance. I want a lead magnet that focuses on what they truly desire—like more free time and less stress. Can you recommend creative lead magnet ideas that tap into these emotions without directly promoting my services?” - For an E-commerce Store:
“I run an online tea store, and my audience is always looking for ways to unwind and recharge. I want to create a lead magnet that helps them develop a calming tea ritual and feel more balanced in their daily lives. Can you suggest unconventional ideas that align with these desires?”
Step 4: Ensure Your Lead Magnet Delivers Value
Once you’ve crafted a refined prompt and generated some ideas, it’s essential to make sure the final lead magnet offers real value. Here are a few tips:
- Make it actionable: Include steps or tips they can implement immediately.
- Add visual appeal: A well-designed checklist or guide is more likely to get attention.
- Keep it concise: Focus on quick wins—your audience should feel a sense of progress right away.
- Use emotional language in the title: E.g., “The Ultimate Confidence Checklist” or “5 Simple Ways to Feel In Control Again.”
Final Thoughts
Using a carefully crafted prompt to guide the creation of your lead magnet ensures it aligns with your audience’s deepest desires. When done well, your lead magnet won’t just generate enquiries—it will attract the right kind of leads, those who feel emotionally connected to your business and what you offer.
Remember to:
- Start with the base prompt to guide your thinking.
- Refine the prompt for tone, language, and emotional impact.
- Ensure the lead magnet delivers real value that resonates with your audience’s deeper motivations.
With the right approach, you’ll create a lead magnet that not only grows your list but also builds meaningful connections with your ideal customers. Happy creating! 🎯
For more ideas on creating and using Lead Magnets for your business, Download the Definitive Guide to Creating High-Converting Lead Magnets guide.
