Perpetual Automated Lead System
Integrate your website with a Customer Relationship Management tool to create a powerful, automated hands-off, lead generation system for your business. This system combines two powerful tools (Website and CRM) to create an evergreen lead generating system where prospects call you and are ready to take the next step.
- No more cold calls
- No more quiet periods
- No more running ineffective ads for no return
There are five important steps, all of which are critical to the success of the system
1. Analysis & Objectives
Consultation session to determine ideal client avatar, specific problems they are looking for solutions to, and the customer journey.
- Identify your Ideal Customer Avatar
- Note the steps they take to become a customer
- Identify the problems they have and the solutions they investigate before they buy, including how they research possible solutions
- Create micro-solutions to bring them closer to buying the main product / service
- Craft Primary and Secondary Calls to Action
2. Lead Magnet
Create a lead magnet that helps people solve a small issue that progresses them towards the bigger solution provided by you.
- Write the copy for a Lead Magnet
- Design a Branded Lead Magnet
- Select appropriate images
- Craft a Call To Action in Lead Magnet
- Convert it to a downloadable PDF formatted document
3. Landing Page
Design a Landing Page with Name and Email Capture, Thank You and Delivery Pages with an immediate call to action.
- Design and Develop a Landing Page
- Create a Thank You Page with Secondary Call to Action
- Create a Lead Magnet Delivery Page with Secondary Call To Action
- Upload PDF Document for Download
- Set up Email Notifications
4. CRM Set Up
Set up and configure an appropriate CRM and connect
website. Write value laden follow up email campaign with specific call to action.
- Recommend CRM System
- Configure and Set Up CRM
- Connect CRM to Website and Web Forms
- Create Email Campaign Workflow
- Create Lead Magnet Delivery and Follow Up Emails
5. Marketing & Traffic
Recommend a coordinated marketing strategy to consistently drive traffic to the landing page to generate leads.
- Create an Online Marketing Strategy to Drive Traffic to Landing Page
- Provide Marketing resources to assist with additional traffic strategies
- Set up Social Media Campaign (with Ad Management Addon)
- Manage and Optimise Lead Generation Campaign (with Ad Management Addon)
Timeframe
From acceptance with payment and providing the material requested in the checklist supplied, the process will be completed within 9 business days. This means on day 10 you will start receiving new leads.
