93 Strategies to Generate Free Traffic

Generate free traffic to your landing page for leads and expanding your email list. The more traffic your landing page receives, the more opportunities you have to engage potential customers and convert them into loyal subscribers. Here are some proven strategies to generate free traffic to your landing page, where you offer a lead magnet in exchange for visitors’ email addresses, which you can then follow up with an autoresponder email sequence.

1. Optimise your landing page for SEO: Ensure your landing page is optimised for relevant keywords and phrases related to your lead magnet and target audience.
2. Utilise long-tail keywords: Use long-tail keywords to target specific audiences and increase the chances of your landing page appearing in search results.
3. Leverage the power of social media: Use social media platforms such as Facebook, Twitter, and Instagram to share your landing page and lead magnet with your followers.
4. Participate in online communities: Join relevant online communities and forums to share your landing page and lead magnet with potential customers.
5. Offer exclusive content: Offer exclusive content on your landing page that visitors can only access by providing their email address.
6. Use guest blogging: Write guest blog posts on relevant blogs and include a link to your landing page in your author bio.
7. Host webinars: Host webinars on relevant topics related to your lead magnet and share your landing page at the end of the webinar.
8. Offer free trials: Offer free trials of your product or service to drive traffic to your landing page.
9. Use influencer marketing: Collaborate with influencers in your industry to promote your landing page and lead magnet.
10. Create YouTube videos: Create informative and engaging YouTube videos that link to your landing page.
11. Create an email signature: Include a link to your landing page in your email signature.
12. Host a podcast: Host a podcast on relevant topics and share your landing page in the show notes.
13. Use content marketing: Create and distribute high-quality content such as blog posts, infographics, and videos to drive traffic to your landing page.
14. Host contests: Host contests on social media platforms that encourage participants to visit your landing page.
15. Utilise referral marketing: Offer incentives to current subscribers who refer others to your landing page.
16. Use email marketing: Send emails to your current subscribers encouraging them to visit your landing page and share it with their network.
17. Create Facebook ads: Create Facebook ads targeted at your ideal customer that link to your landing page.
18. Use LinkedIn: Share your landing page and lead magnet on LinkedIn to reach a professional audience.
19. Participate in online Q&A sites: Answer questions related to your industry on sites like Quora and include a link to your landing page in your answer.
20. Utilise Reddit: Share your landing page on relevant subreddits to reach potential customers.
21. Utilise Instagram: Use Instagram to share visuals of your lead magnet and link to your landing page in your bio.
22. Host virtual events: Host virtual events such as summits and conferences and share your landing page during the event.
23. Use Pinterest: Create visually appealing pins that link to your landing page and share them on Pinterest.
24. Use Twitter: Share your landing page and lead magnet on Twitter using relevant hashtags.
25. Offer incentives: Offer incentives such as discounts or exclusive content to visitors who provide their email address on your landing page.
26. Use Facebook groups: Join relevant Facebook groups and share your landing page with the group members.
27. Use Google My Business: Create a Google My Business listing for your business and include a link to your landing page.
28. Use Google Ads: Create Google Ads targeted at your ideal customer that link to your landing page.
29. Host webinars: and offer the lead magnet as a bonus to attendees.
30. Run a social media contest: and require participants to share the landing page to enter.
31. Create a referral program: where customers can earn a reward for referring others to the landing page.
32. Collaborate with influencers: or other businesses to cross-promote each other’s lead magnets and landing pages.
33. Write guest blog posts: on relevant websites and include a link to the landing page in the author bio.
34. Submit articles to online directories: and include a link to the landing page in the author bio.
35. Create a YouTube video promoting: the lead magnet and landing page and share it on social media.
36. Leverage the power of podcasting: by appearing as a guest on relevant podcasts and sharing the landing page in the show notes.
37. Create an infographic: and share it on social media, with a link to the landing page in the description.
38. Use LinkedIn: to promote the landing page and lead magnet through personal and company posts.
39. Run a Facebook or Instagram Live event: and promote the landing page during the broadcast.
40. Create a Pinterest board: dedicated to the lead magnet topic and include a link to the landing page.
41. Use Reddit: to promote the lead magnet and landing page in relevant subreddits.
42. Participate in relevant online forums: and include a link to the landing page in your forum signature.
43. Create a Medium article: and include a link to the landing page in the author bio.
44. Use Quora to answer relevant questions: and include a link to the landing page in your answers.
45. Create an email signature: that includes a link to the landing page and use it in all email communications.
46. Use a browser extension like StumbleUpon: to discover new audiences and drive traffic to the landing page.
47. Use a tool like BuzzSumo: to find relevant influencers and content and reach out to them to promote the lead magnet and landing page.
48. Create a free tool or resource: that is related to the lead magnet topic and promote it on social media, with a link to the landing page.
49. Use Google AdWords: to drive traffic to the landing page through targeted keywords.
50. Create a quiz or survey: related to the lead magnet topic and promote it on social media, with a link to the landing page.
51. Use Other Facebook groups: to promote the lead magnet and landing page to relevant audiences.
52. Create a free mini-course: related to the lead magnet topic and promote it on social media, with a link to the landing page.
53. Run a banner ad: on relevant websites to drive traffic to the landing page.
54. Use retargeting ads: to target people who have already visited the landing page but have not yet opted in.
55. Use Google Analytics: to track visitor behavior on the landing page and make improvements to increase conversions.
56. Use heat map software like Hotjar: to track where visitors are clicking on the landing page and make improvements to increase conversions.
57. Use A/B testing: to test different versions of the landing page and see which version performs better.
58. Use exit-intent popups: to offer the lead magnet as a last-chance offer to visitors who are about to leave the landing page.
59. Use urgency tactics: like countdown timers to create a sense of urgency and encourage visitors to opt in.
60. Use social proof: like customer testimonials to increase credibility and encourage visitors to opt in.
61. Use scarcity tactics: like limited-time offers to create a sense of urgency and encourage visitors to opt in.
62. Use a clear and compelling headline: to grab visitors’ attention and encourage them to opt in.
63. Use bullet points: to clearly outline the benefits of the lead
64. Content Syndication: Share your blog posts on other websites to reach a wider audience.
65. Guest Blogging: Contribute to other blogs in your niche and include a link to your landing page in your author bio.
66. Email Signature: Include a link to your landing page in your email signature to encourage clicks.
67. Press Releases: Write and distribute press releases about your lead magnet and landing page.
68. Forum Participation: Join online forums related to your niche and include a link to your landing page in your forum signature.
69. Q&A Websites: Answer questions related to your niche on websites like Quora and include a link to your landing page in your answer.
70. Webinars: Host webinars related to your niche and include a call-to-action to download your lead magnet and visit your landing page.
71. Podcasts: Guest on podcasts related to your niche and mention your lead magnet and landing page.
72. Facebook Groups: Join Facebook groups related to your niche and share your lead magnet and landing page with the group.
73. LinkedIn Groups: Join LinkedIn groups related to your niche and share your lead magnet and landing page with the group.
74. Twitter Chats: Participate in Twitter chats related to your niche and share your lead magnet and landing page with the chat participants.
75. Instagram: Share visually appealing images related to your niche on Instagram and include a link to your landing page in your bio.
76. Pinterest: Share visually appealing images related to your niche on Pinterest and link to your landing page in your pins.
77. Infographics: Create informative and visually appealing infographics related to your niche and include a link to your landing page.
78. SlideShares: Create informative and visually appealing slideshows related to your niche and include a link to your landing page.
79. White Papers: Write informative white papers related to your niche and include a link to your landing page.
80. Case Studies: Share case studies related to your niche and include a call-to-action to download your lead magnet and visit your landing page.
81. Free Tools: Create and offer free tools related to your niche and include a call-to-action to download your lead magnet and visit your landing page.
82. Templates: Create and offer templates related to your niche and include a call-to-action to download your lead magnet and visit your landing page.
83. Checklists: Create and offer checklists related to your niche and include a call-to-action to download your lead magnet and visit your landing page.
84. Resource Lists: Create and offer resource lists related to your niche and include a call-to-action to download your lead magnet and visit your landing page.
85. Competitions: Host competitions related to your niche and include a call-to-action to download your lead magnet and visit your landing page.
86. Challenges: Host challenges related to your niche and include a call-to-action to download your lead magnet and visit your landing page.
87. Giveaways: Host giveaways related to your niche and include a call-to-action to download your lead magnet and visit your landing page.
88. Referral Programs: Create a referral program for your lead magnet and landing page to incentivise sharing.
89. Influencer Marketing: Partner with influencers in your niche to promote your lead magnet and landing page.
90. Affiliate Marketing: Offer affiliate commissions for promoting your lead magnet and landing page.
91. Social Media Ads: Run ads on social media platforms like Facebook, Instagram, and Twitter to promote your lead magnet and landing page.
92. Google Ads: Run ads on Google to promote your lead magnet and landing page.
93. Offline Promotion: Promote your lead magnet and landing